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Big Buzz about Carolina One Real Estate

Posted on | April 25, 2008 | 1 Comment

Continued excitement today in regards to the big name change effective May 1.  We had multiple question and answer sessions today, involving things like “how we are going to change all of our marketing materials from Prudential to Carolina One”.  Needless to say, it is a logistical feat to make this all happen.  Fortunately, our marketing department has already ordered new signs for almost all of our existing listings, so all we’ll have to do is switch the Prudential sign for the Carolina One sign.

There was supposedly an article in the Post and Courier about it today, but I haven’t had a chance to read it.  Also, I met a man today who told me he saw something about it in the Wall Street Journal.  Lots of other companies have been trying to recruit our agents (no names mentioned), trying to capitalize on people’s natural resistance to change.  It’s not working out very well, though, because we’re all really excited.

Comments

One Response to “Big Buzz about Carolina One Real Estate”

  1. michele reneau
    April 26th, 2008 @ 10:07 am

    I don’t think people realize how benefical this change will be to the Charleston market and how Carolia One is the envy of many companies that would to be in their position with Leading RE. Even before the company was affiliated with Prudential, there were also the market leader.

    While the other companies are wasting their time trying to recruit agents, Carolina One will continue to gain more market share by doing what they do best! SELLING!

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